‘Covering the Big, Breaking Story Online’ at #MIAP meeting

Peg West, Meegan Holland and Kate Nagengast of The Grand Rapids Press held the last of three sessions Oct. 12 at the Michigan AP Editorial Association Annual Editors Meeting, speaking on “Covering the Big, Breaking Story Online Including Using Social Media — A Case Study.”

The issue is how to maintain your relevance in today’s times. You can’t use the traditional legacy ways of seven days a week or weekly in print. There is a great demand from the community for breaking news online. As soon as news breaks, people want to know.

Key techniques
Central command post for web posting
Live blog-style breaking news post
Reporters armed with smartphones
Photo galleries
Video of scheduled events
Consistently use a pool email address
Post full print story each morning
Social media

TweetDeck allows you to keep track of what people are talking about.

Rather than summarize their case study, I have included audio on my phlog. Check it out.

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