Promoting RebelMouse for curated news streams

RebelMouse is a content creation, aggregation and publishing platform.

RebelMouse is a content creation, aggregation and publishing platform.


Six months ago, I started a RebelMoue page for the Southeast Michigan Media Lab and wrote about the tool. The lab, as regular readers of this blog know, is my ideaLab project as a member of Digital First Media. While I had experience with the content creation, aggregation and publishing platform, it wasn’t until a few weeks ago that I realized its true potential for curating news and conversations unfolding on social media.

In May, I set up the media lab’s RebelMouse page as a way to curate, in real time, news stories from Heritage.com, its Pinterest boards and Flickr, as well as the media lab’s posts on social media, and embedded it in my blog so my blog would always be fresh. Months later, on a conference call with our Michigan editors I learned about a special section called Made in Michigan to be produced in October, and thought we could create a RebelMouse microsite and use it for community engagement. I thought we should start a hashtag campaign encouraging our audience to post #madeinmichigan or #michiganmade Tweets showing off or promoting their favorite Michiganmade products and feeding them into the microsite. To make the site more engaging, I decided to bring in Pure Michigan’s tweets and its videos from YouTube, as well as its Pinterest boards and Facebook RSS feed.

As I reflected later, I thought while I used the RebelMouse microsite as a community engagement tool, which was cool and fun, it wasn’t helping to drive page views to our websites. Lesson learned.

When Demarius Reed, a football player at Eastern Michigan University, was shot and killed Oct. 18, Rick Kessler, managing editor of Heritage Media, asked if I would monitor Twitter and look for story leads. It was at that time that I thought about using RebelMouse again, but this time as a hub for all news about Reed’s death and the community’s reaction. Between Oct. 18 and Nov. 10, that page has had 43,400 impressions, an impressive number, as it has featured news stories, Tout videos and tweets about the police investigation, memorial service, campus safety meetings, and voices of those mourning Reed’s loss.

I set up the site to collect all tweets with the trending hashtags #DemariusReed, #DR2, #RIPDReed, and Reed’s Twitter handle @D_Reed2. This brought in news stories and video from news organizations and reporters using the hashtag, as well as tweets, Instagram pics and YouTube videos from his family, friends and fans. In fact, one fan created an original song and posted it on SoundCloud, tweeting it with the hashtag. So that, too, was featured on the RebelMouse page. Occasionally, I would check the “drafts” folder, where tweets without photos would land, and approved some to appear on the page. I also searched out news, such as a letter from EMU President Susan Martin to alumni, and I took a screenshot of Reed’s last tweets, and manually added them on the page using the blogging function.

At Digital First Media, we are encouraged to use one-third professionally produced content from our staff, one-third user-generated content and one-third aggregated content from other media, and RebelMouse is the perfect tool to achieve this formula.

Unfortunately, when I shared the embed code for the page, the local editor did not use it. So, all the page views went directly to RebelMouse, a missed opportunity for us that greatly disappointed me. But it was another lesson, just as the Michiganmade RebelMouse page was a month earlier, and a challenge to overcome.

So, what I decided to do was offer to teach editors and reporters the value of RebelMouse and explain that embedding the page in an article page on our sites, and then promoting it on our social media channels, will bring traffic to our news sites. On our next editors call, I talked about the success of the Demarius Reed RebelMouse page, the magical mix of our content, aggregated content and UGC, and offered to teach editors and reporters how to set up microsites on RebelMouse and embed them on article pages to capture page views.

So far, The Oakland Press has taken me up on the training. On Thursday, I traveled to Pontiac and shared a PowerPoint I created about the power of RebelMouse as a curation site that can aggregate news and serve as a hub of information for breaking news, celebrity news, trending topics, topic-specific content, such as the Detroit Tigers or Lions, or even serve as a stand-alone news curation site for communities we don’t cover with our resources, such as Monroe, Mich., but are covered by other news organizations, and have an active community of bloggers and people using social media.

As part of the workshop, I created an Obamacare RebelMouse mircosite, curating news, video, Pinterest boards and tweets on the subject. The demonstration showed how easy it is to set up a microsite and how fast it can be to add the feeds. I suggested each reporter do the same and shared possible topics, such as Twitter being sold on the New York Stock Exchange that day for the first time and the Olympics. For kicks, and as part of a workshop on RebelMouse for the community, I created a RebelMouse microsite curating news, information, blog posts and social media posts about the reality TV franchise “The Real Housewives.”

Since creating the Obamacare site three days ago, there have been 8,351 impressions. And this time, learning a lesson from missed opportunities, the embed was used on three of our Michigan news sites, our group editor’s blog, and Oakland Press political reporter Charlie Crumm linked to the site, adding a tab to his RebelMouse page using RebelNav.

What’s great about RebelMouse is that once you enter the hashtags, and Pinterest, Instagram, Google+, Flickr, LinkedIn, YouTube, Tumblr, and RSS feeds, it’s all automated. You don’t have to do anything, unless you want to take the initiative. And I have on the Obamacare microsite, adding articles posted by our sister publications that haven’t been tweeted out using the hashtags (#AffordableHealthCareAct, #Obamacare and #AHCA) we have told RebelMouse to aggregate. It’s so easy to add news articles, videos and other content, even your own, by using the blogging function on RebelMouse. You can paste the URL of a news story or YouTube video directly in a box on the page and it will post after clicking on a button. You can add photos and other elements, too, if you wish to provide richer content.

Check out my PowerPoint and create your own news curation site or social front page using RebelMouse. On a professional level, it’s fun for me to master another digital tool that adds value to our news sites and provides a hub for information on specific news topics, making it easier for readers to find and read a variety of sources. I love it!

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One Comment on “Promoting RebelMouse for curated news streams”

  1. Peter Wills Says:

    Interesting and informative article Michelle. I have been using RebelMouse for the past several months, setting up a number of test sites, one primarily to use as a testing ground for a new RebelMouse site myself and two others are developing which is yet to be released and which will gather political content for use on social media, blogs and forums.

    The other main one I am developing is a Technology site which is mostly a personal interest for me as I have a passion about all things technological. But it also seems to be garnering some interest even though I have not heavily promoted it. I know there are tons of similar sites out there, maybe not RebelMouse ones, but certainly technology related ones that have a diverse coverage. This is something I have tried to achieve with mine, by drawing content from a wide variety of sources, including technology feeds that have a diverse content coverage themselves, so as to maximize the diversity of content in mine.

    Whilst the above are the two main RebelMouse Sites I have been working on I have a number of others set up, mainly in draft form on areas that I have an interest in, recipes being one of them, as well as one on my home country, Australia (I currently reside in the US.) The Recipes site content is public and it also seems to have some followers but I have not heavily promoted it either at this stage, mainly because I am still in a learning phase with RebelMouse but can see its huge potential for a myriad of applications.

    I can see RebelMouse being adapted for use even as a blogging platform as a RebelMouse site can be made up entirely of one’s own content posted manually. Whilst this to a large extent is not in keeping with the the purpose and ideal use of RebelMouse, I see it as just another more than useful way in which it can be used. It can even be a hybrid of a personal or business blog and a continually updating site which still draws content from outside sources. The blog portion can be posted to a dedicated blog page on the site, set up using RebelNav.

    Sorry for rambling on a bit here! I get excited about the continually changing face of technology, particularly the Internet and its impact on our daily lives and how it can be used to enhance so many aspects of our existence. I see it as a huge learning and reference source in this regard, with quick and easy access to so much information that can enhance our knowledge and our lives.

    If you are interested here are the sites I mentioned above with the exception of my Australian one as it is still very much in draft form.

    https://www.rebelmouse.com/politicshub/
    https://www.rebelmouse.com/technologyhub/
    https://www.rebelmouse.com/recipeshub/

    Peter Wills


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