Posted tagged ‘#MIAP’

‘Covering the Big, Breaking Story Online’ at #MIAP meeting

October 14, 2011

Peg West, Meegan Holland and Kate Nagengast of The Grand Rapids Press held the last of three sessions Oct. 12 at the Michigan AP Editorial Association Annual Editors Meeting, speaking on “Covering the Big, Breaking Story Online Including Using Social Media — A Case Study.”

The issue is how to maintain your relevance in today’s times. You can’t use the traditional legacy ways of seven days a week or weekly in print. There is a great demand from the community for breaking news online. As soon as news breaks, people want to know.

Key techniques
Central command post for web posting
Live blog-style breaking news post
Reporters armed with smartphones
Photo galleries
Video of scheduled events
Consistently use a pool email address
Post full print story each morning
Social media

TweetDeck allows you to keep track of what people are talking about.

Rather than summarize their case study, I have included audio on my phlog. Check it out.

‘New Rules for New Tools’ at #MIAP meeting

October 12, 2011

Editor’s Note: This post features notes from a conference and has been generated live, so please excuse the choppiness.

Robin Luce Herrmann, a lawyer with Butzel Long and general counsel to the Michigan Press Association, talked on “New Rules for New Tools — What You Should Know about Legal, Ethical and Business Questions in the Digital Age” at the Michigan AP Editorial Association Annual Editors Meeting Oct. 12 at the PohlCat Golf Course Clubhouse.

Luce Herrmann spoke on intellectual property infringement, copyrights, content theft and trademarks.

Copyright protects logos, names and identifiers of business, but doesn’t cover the facts.

Your employees and what they are posting: Who owns that information?
General rule, if it’s an employee, the material belongs to the publications; but contractors/stringers, presumption is that they own the copyright to the material unless you take steps to have that material assigned to you, Hermann said.

“Copyright trolls” looking to “shake down” publications for using their copyrighted material. They have no intention of litigating a case; just looking for quick cash and dismiss the case.

Luce Herrmann said “transformative use”: When creating content online and trying to drive traffic, you can take pieces from others to create a whole. This does not violate copyright law. Question: What if publications has an image and someone takes it for a PowerPoint presentation? They can take it and not attribute it and it’s OK under “fair use” because it’s used minimally out of 60-slide use, it’s for educational purposes and the individual is not making money off of it, Luce Herrmann said. Publications should make sure the consumer is not misled that the user is the publication when it is not. Focus on whether someone will be misled by the use.

Domain names

Publications want to lock down domain names as quickly as possible so no one else can get to them and extort money from you. This is “cyber squatting.” Look on social websites’ terms of use (Facebook and Twitter have ways to register your intellectual property and they can eject anyone using your name).

Defamation and posts displaying “bad judgment”
Make sure posts don’t degrade publication, give away trade secrets, cause defamation.
If you Tweet: “Check out this story” and link to a story that says something defamatory, it’s unclear, or unsettled, whether the person who Tweeted it is responsible for defaming someone as well. Journalists have to think about what they are saying in a Tweet and what they have linked to in their Tweet.

Breaching a contract
The use of new tools, including social media sites and even newspaper websites, often bring a set of new rules based on the agreements signed to use these tools
First Amendment and Communication Decency Act provides protection for what you publish. It’s incorrect to think they are the only things go govern your relationship. Whether you’re accessing another site like Facebook or if someone is accessing yours, the “terms of use” policy is critical. These are contracts with the user. The press is not excused from unlawful behavior, Luce Herrmann said.

Terms of using and Privacy Policy

Covers site use, accuracy, editing and removing posts, copyright violations and legal rights of those involved in disputes. If someone purchases photo off website, can limit in Terms of Use policy how someone can use it.

Employment concerns
Employment discrimination; productivity during working hours
If employee uses personal Twitter account to post something negative about own employer, can be terminated over it.

Third-party posts
Media have immunity under the CDA for what people post. You can move for relevance, edit it for length, remove it for indecencies. Can’t add words or change it in such a way that it becomes your content. Websites trying to engage users today. This can remove immunity under the CDA. You’re OK if you post a broad and non-leading question. Be careful with polls and options for answers.

No decisions yet on whether you can be held for the continued availability of content.

Making corrections and retractions to Internet content

Correct the original content
Leave original content alone and post a separate retraction or correction
Correct the original content and post a separate retraction/correction

Want to ensure readers not misled and advertiser/businesses aren’t victimized.
We are not going to correct ads, unless it’s necessary to inform the public.

Blog and Twitter Account Ownership

Who owns Twitter acccount? Who created it; does the journalist claim affiliation to a news agency; does their contract state that any social media accounts created for the agency remain in their custody.

Using Social Media for Newsgathering
Social media site’s terms of use can provide some protection if we opt to use information. But, for example, Facebook’s Terms of Use are fairly favorable, allowing third-party use. When you publish content or info using the “everyone” setting, media can use it.

Twitter doesn’t address third-party rights.

Treat a photo on social media the way you would if someone walked in and handed you a photo — feel comfortable with the content of the photo and that the person giving you the photo is entitled to give it to you. Check the terms of use for the site where you obtain the information to see what the terms say about posted content.

You can create a screenshot from Facebook or Twitter and be somewhat safe as it provides context as where you got the information. If group shot, distort the image of the others and their names. Also post where you got it and provide link.

Check out audio from the talk on my phlog.

‘The Nuts and Bolts of Social Media’ at #MIAP meeting

October 12, 2011


Editor’s Note: This post features notes from a conference and has been generated live, so please excuse the choppiness.

Stefanie Murray, former AnnArbor.com social media and engagement guru, now director of digital audience development for The Detroit Free Press, and Jerry Sova, who is responsible for many of the online components at The Jackson Citizen Patriot, covered what is social media, why news organizations are using it, what it takes in terms of resources and skills, getting started, going further with it and tips on using it.

Check out the first hour of audio on my phlog.

Digital communication turned into an interactive dialogue, user-generated content sharing, conversation.
Wikipedia, post links to stories and updates for local officials, communities. Six different types of social media: Wikipedia, Twitter, YouTube, Facebook, World of Warcraft and Second Life.

Facebook has 800 million-plus active users; People in Australia most active. Twitter has 100 million-plus active users and Google+ has 50 million plus. Online content sharing services are also social, like YouTube, Flickr, Instagram, Tumblr should be part of your strategy; others come and go frequently, such as FourSquare, Linkedin.

Our audience is on social media. They are talking about our stories, our communities and what’s relevant to them. We, as journalists, can engage them and become part of the conversation. Social media allows you to interact with your audience. It allows us to find sources and stories, talk to readers, share our content, grow online traffic, and social media can be used for customer service. At Detroit Free Press, Murray works with web department to monitor Twitter accounts, traffic and interactions. Mentions on Twitter for customer service problems are forwarded to appropriate department. Customers Tweeting customer service problems.

Murray says both reporters and editors should be using social media to engage the audience. Train your staff on social media. Don’t assume staff knows or should figure it out on their own during their personal time.

Murray suggested media organizations buy ads on Facebook to promote publications and also provides important insights/data/metrics. Stressed use of Metatags. Facebook tracks how many people are going to your site.

Murray said if you make it clear you’re asking on Facebook for content, then it’s OK to use it. Be clear on your intentions as you interact with the audience — ask in comments section or private message. Freep posts a lot of photos on Facebook. Readers like to share them. Post a photo and link to photo gallery because Facebook retains right to use them in another format, Murray said. New metric on Facebook shows how many people shared a post. Number of shares important. Let’s you know how many people posted it on their Facebook. Important to know how readers interacting with your domain. Can achieve this with Metatag. Check http://wwww.Facebook.com/insights. You will see pages and websites for administrator. Need to tell website and Facebook talking to each other to get it going.

Professional pages for journalists switching to subscriptions
Facebook doing away with pages for people. Instead, you can subscribe. More valuable to Facebook. Facebook didn’t want a person/profile fractured, so no longer offering personal pages. Will have subscriptions. This could be important to us as journalists. Journalists choose on drop-down whether to post public or private. Can gain subscribers sharing publicly and drive more traffic to website sharing work. Facebook will suggest who you may want to subscribe to on the left side of your profile page, “People you may want to subscribe to.” Facebook offers name and what they do for a living. It’s important for journalists to say what they do to gain subscribers. You will gain readers and sources as you subscribe to people and people subscribe to you, and you will show up on others’ pages. Subscribing is the same thing as being a “fan.” Subscribers are like “fans” on Facebook or “followers” on Twitter. Murray said you can’t currently get analytics on personal pages, but will soon. You can decide to make public or allow friends to see it or customize it. Murray suggests all reporters and editors allow subscribers on personal pages and then choose what you want to make public. Can unsubscribe people who you have who aren’t necessarily friends and convert them to subscribers.

Murray: Facebook ads available for promotions and contests. Use an approved application, instead of posting on wall, “Like us and you could win tickets.” Woobox and Wildfire apps will create ad. Can get a monthly subscription for $30.

Jerry Sova of Jackson Citizen Patriot talked about “liking” businesses on Facebook, offer to share their photos and establish a relationship. Ask if you can post links on their FB pages and share audience. Sova suggests getting referrals and more fans having FB news feed on homepage of website. Tease them to the Facebook page with a news post on website homepage. Contests and giving away prizes can help you get more fans.

Murray recommends 45 minutes to an hour between FB posts. Bigger audience on Facebook at night. Murray recommends Wednesday as best engagement day between 9 and 11 p.m. Using third-party applications are given less importance on FB. Post manually for better results.

Murray, highest retweet between 2 and 5 p.m. Send out multiple Tweets on Twitter if it’s an important story because Twitter moves so fast. Fans may miss it. Twitter and Facebook two different audiences. Don’t assume same. Sports has huge following on Twitter. Make sure to follow athletes and Tweet and retweet to following. People want to talk to people on Twitter, not necessarily brands. Encourage reporters to Tweet their stories and retweeting. Assign reporters to either use corporate account or personal account, or both. Make sure they’re operating as a reporter at all times.

The second half of today’s talk on social media can be found on my phlog.