Posted tagged ‘Pinterest’

Creating reader engagement contests on MichiganRewards.com

October 8, 2013
Graphic artist Kevin Martin created this.

Graphic artist Kevin Martin created this graphic.

One area of my job that I need to work on more is community engagement, specifically creating contests that excite people, engage them with our news sites and social media channels, and inspire them to invite their friends to join in the fun.

And through a new reader rewards platform called Michigan Rewards that we recently launched, I have an opportunity to create contests that engage, and drive audience to print and online. I posted our first two contests Friday.

My selfie with Michiganmade Jiffy Mix.

My selfie with Michiganmade Jiffy Mix.

One is our #Michiganmade Selfie Photo Contest. It’s designed to encourage audience participation in our Made in Michigan coverage, a special section highlighting products made in Michigan. I’ve also created a RebelMouse page to complement the section, bringing in all #Michiganmade and #MadeInMichigan hashtags on Twitter, @PureMichigan tweets and Pure Michigan YouTube videos.

I’ve had fun promoting the photo contest, creating my own selfie with a box of Jiffy Mix, Pinterest board, and promoting it on all of our Twitter and Facebook channels with a beautiful graphic created by The Macomb Daily’s Kevin Martin.

This graphic was created in PicMonkey and shared on our social media channels.

This graphic was created in PicMonkey and shared on our social media channels.

The other contest is just in time for Halloween. We’re encouraging you to dress up your pets in Halloween costumes and shoot a video, upload it to MichiganRewards.com, and ask family and friends to vote. I’ve promoted it with a meme, a collage that I created in PicMonkey and a gif, my second ever.

My bunny Ari stars in the meme I created to promote the video contest.

My bunny Ari stars in the meme I created to promote the video contest.

I’ve also created Touts promoting both contests. In the Tout below that I embedded from Twitter, I humiliated my cat, Samson, by dressing him up as a sports reporter with a baseball cap, notebook and pencil. As you can imagine, he wasn’t too excited about it.

We’re awarding $100 for first place, $75 for second and $50 for third. So far, we have four entries in the #Michiganmade Selfie Photo Contest and none yet in the Best Costume-Clad Pet Video Contest.

I am excited to dip my toe in the engagement waters, so to speak, with these two contests and look forward to offering more. I’ve also set up a Word of the Day, featuring the name of a Michigan landmark in print and encouraging readers to enter the word(s) online at MichiganRewards to earn points toward prizes.

Look for more to come as I get to know the true potential of this new platform. And please share your ideas with me.

Check out my #Michiganmade board on Pinterest

Check out my #Michiganmade board on Pinterest

Blazing a new trail in community engagement, social media and editorial training

March 18, 2013

As I prepare to mark my one-month anniversary as director of community engagement and editorial training for Journal Register Company’s Michigan Group, I find myself questioning if I am doing enough. I’ve always been a workhorse and I’ve worked on deadline for 21 years as a former reporter, assistant editor, editor and managing editor. So, it has taken some mental adjustment to acclimate myself to a role that is more akin to a entrepreneur as I blaze a new trail in a newly created position that includes serving as director of the Southeast Michigan Media Lab. The lab, which was launched last year as part of my ideaLab project, is a training center for blogging partners, community contributors, freelance writers, student journalists and members of the community interested in learning digital media skills.

I’ve spent the last month building relationships and making headway on every responsibility cited in my job description. This includes recruiting 100 blogging partners for all of our websites. Luckily, this isn’t entirely my responsibility, as the community engagement editors across our Michigan group will be recruiting from their coverage areas, as well. So far, I’ve had some success with this task, bringing on board six and I have nine others nearly ready for a total of 15. I’ve also joined the Oakland Press Bloggers and Macomb Daily/Daily Tribune Bloggers Collaborative on Facebook, and I’ve been sharing with them links to free digital tools, webinars and workshops at the media lab to help them be more successful. I also have scheduled appointments to meet with two blogging partners and the group Communities That Care to provide individual instruction at the lab.

I am also charged with setting up live chats across our footprint. The first chat I have in the works is on cancer awareness, prevention and treatment, and it will be held noon March 21. I’ve lined up a doctor, cancer resource nurse, representative from the American Cancer Society and cancer survivor. Also in the works is a chat with editors representing all of our publications and websites. The chats will run on our websites across Michigan, and will allow for a text conversation between experts and our readers. These chats are in additions to the live chats I hold in conjunction with the workshops at the media lab.

Also as part of the community engagement component of my position, I held a reader focus group for Heritage Media in Washtenaw County and I am working with Monica Drake, community engagement editor at The Oakland Press, to organize a reader focus group in Oakland County. This involves an online survey, PowerPoint presentation, and conversation with key communicators and stakeholders in our coverage area. At the Heritage focus group last month, I connected with school leaders in Saline and now plan to meet Friday with a group of handpicked students to gauge their interest in news-sharing and blogging partnerships, as well as their involvement in the media lab. I’ve also reached out to Chelsea schools and hope to meet soon with students there.

At the media lab, I’ve been busy lining up workshops and recruiting presenters. I have four events planned in March and April on marketing blogs, search engine optimization, Google Drive and video production. Presenters include local staff, an Eastern Michigan University professor and an Internet marketing expert. Events pages have been set up on the media lab’s Facebook page.

In addition, I’ve organized newsroom training on “Excel for Journalists” for all of our Michigan properties. Mark Ranzenberger, who works at The Morning Sun and teaches journalism at Central Michigan University, will provide the training, with three on-site options combined with livestreaming video and a live chat for those who can’t make it in person. I’ve also been in contact with Robin Luce-Hermann, counsel for the Michigan Press Association, to present on “New Rules for the Digital Media Age,” a workshop she delivered in 2012 at the MPA convention on legal issues relating to the Internet and journalists. Plans are also in the works to have chats at each of our newsrooms on journalists’ and editors’ use of social media to engage and communicate with our audience.

I’ve also been busy seeking training for myself, logging onto the webinars “Pinterest and Instagram for Journalists,” “Overview” and “Branding for Journalists” by the Reynolds Center and Poynter, and attending training at The Oakland Press on Omniture. And for good measure and to stay active in the field, I shot and produced video of the “We Love Dexter” video launch party and interviewed Capt. Keith Colburn of “Deadliest Catch” for a podcast, both of which were posted on Heritage.com.